The company underwent a significant strategic shift and required a reimagined brand that aligned more closely with its evolving corporate vision as an AI-driven software organization.
Using the existing wordmark designed by my colleagues and friends, Jason Lane and Tony Alva, I built this brand in roughly six weeks from color set to launching a new website. I used Illustrator, Figma, Photoshop, and Google Slides to build out all the elements. I also developed a method to build fully editable isometric illustrations and diagrams inside of Google Slides so other team members were able to make simple edits autonomously.
